What is UX Design?
Today in this article we want to talk about UX design and in the following, we will get acquainted with the concepts of the four models of user experience design.
UX Design: Introduction
It’s a term used to describe the overall experience of a user when interacting with a product or service in a specific context.
Depending on the design of the product or service, this experience can vary from pleasant to quite scary.
The term UX is often used to refer to digital products such as websites or applications, but UX is not limited to the digital world.
Every time you open a door with a handle or close it as a result of confusion on a website, you can judge the quality of its UX design.
So UX is entirely about UX interaction or experience about a product or service.
UX design is related to the specific design for the needs of a user or customer and takes into account such things as ease of use, quality, or efficiency.
UX designers try to bridge the gap between the product and the human user.
They examine how people interact with a particular product and try to find ways to make those interactions as intuitive and direct as possible.
What is the usual UX design process like?
What does a UX designer do? This question has probably come to you many times.
This question is a bit difficult to answer because what a UX designer does in each project can be different.
However, the UX design process is divided into four stages:
– Research
– Design
– Testing
– Implementation
UX design First stage: Research
Every design process begins with research. In the world of UX design, research begins with the user.
Every UX designer should use user-centered research to understand user needs, user thinking, and beliefs.
This research is very important because it helps to improve our understanding of the problem we are going to solve.
UX design Second stage: Design
Now that we have the insights from the research phase, we need to work on creating user personalities.
This is one of the most exciting tasks of a UX designer. A user persona is an imaginary but realistic representation of a set of target users based on their needs, goals, and behavior.
UX design third stage: Testing
Testing is a fundamental part of a UX designer’s job and a fundamental component of the overall UX design process.
Testing designs on real users is just as important as user research.
Commercial testing is also useful.
In this way, any major design defects are identified before entering the development phase and save a lot of company time and resources.
The most common type of testing for UX designers is usability testing. This technique is used to assess the intuition and usability of a particular design.
After several rounds of testing, these results can be used to improve design, adjust prototypes, and retest.
Different fields of UX design work
In the previous section of this user experience design guide, we reviewed the UX design process.
At the same time, we thought about the wide range of skills that a UX designer should have.
Introduction to the quadruple UX design model
A great way to gain expertise in UX design is to look at it from a quadruple model perspective, which divides the field into four main areas:
– Experience Strategy (ExS)
– User Research (UR)
– Information Architecture (IA)
– Interactive Design (IxD)
Although UX designers are usually well versed in all four of these specialties, most of them focus only on one or two specific areas.
In the following, we will take a closer look at each of the components of the quadratic model and the maps associated with them.
UX Design: What is Experience Strategy?
UX design is not just about the user, it adds a lot of value to the business providing the product or service.
“Experience strategy” means the precise design of a comprehensive business strategy that meets both the needs of the customer and the needs of the company.
The task of the UX strategist is to make sure that everyone is at the service of the right users and at the same time moving towards the strategic goals of the business.
In short, UX strategists must keep all the moving parts of the business in sync.
UX Design: What is User Research?
User research is an essential component of the UX design process.
All UX designers should be familiar with the art of user research, and some tend to specialize in this area.
UX researchers focus on the research aspect of design.
They manage quantitative and qualitative research and gather in-depth insights about target users.
Some other maps that are often associated with the quadruple model of user research include usability analysts and research analysts.
UX Design: Information Architecture
Information architecture refers to the knowledge of organizing and structuring content in a logical user-friendly way.
Information architecture is rooted in both cognitive psychology and library knowledge.
The information architect can be thought of as a user-centric digital librarian.
UX Design: What is Interactive Design?
“Interactive Design” focuses on how the user interacts with specific components of the digital product.
This component of the quadruple model examines the structure and behavior of interactive systems and how to design and optimize them for human use.
Career paths for UX designers
UX design is a growing field that offers many opportunities for both expertise and diversity.
In this part, we look at some job titles that UX designers can earn.
UX writer
Written text plays a key role in the overall user experience and the words on the product interface act like other visual contact points and must be delicately designed.
More and more businesses are looking for specialized UX writers, and if you want to combine copywriting with UX, this is a high-capacity career path.
UI/UX Designer
UX design refers to the way the user interacts with the product but the UI is concerned with visual and interactive elements.
However, some UX designers also learn UI design skills or vice versa.
What is a UX writer job?
UX writers create a copy that’s visible throughout the digital product.
This copy includes text on buttons, menus, error messages, and more.
These are also called microcopies.
But from a broader perspective, UX writers are tasked with delivering the product message from the inside out.
To do this effectively, they must have a deep and broad understanding of the user and, in most cases must conduct UX research.
Many UX writers have been copyrighters before or even now.
But while the job of a copywriter is to help sell a product, a UX writer does far more.
The role of UX writers in product teams around the world
If you are wondering if there is a job with this title, you should know that there are many companies that use this job title.
Companies like Wix, Booking, and Google have had the foresight to understand the value of a UX writer and they have prospered.
What kind of UX designer do you want to become?
As we have seen in this section, each of the titles in the field of user experience design has its focal point, but inherently there is some overlap between the different roles.
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