Today in this article we want to talk about growth hacking and its usage in digital marketing.

Utilizing strategies based on growth hacking, you can get the maximum return possible with the least cost.

Do you ever hear about growth hacking? Although the term has been used in the world of entrepreneurship and marketing for years, in many cases its potential is still not used properly and efficiently.

If you looking for a good and better understanding of growth hacking and want to know how to get from the minimum to the maximum and experience significant growth, keep reading this article.

Growth hacking: what is it?

Growth hacking refers to the process of testing and implementing those marketing and advertising strategies that focus exclusively on the rapid and effective growth of the business.

Using growth hacking, we seek to achieve the desired results quickly with minimal cost. The “hack” part of this phrase refers to finding clever shortcuts that produce remarkable results.

Many companies (especially startups) have experienced significant growth and established themselves in the market using growth hacking strategies.

For example, we can mention this simple and famous example:

• Dropbox: when you introduce a new user, it gives you extra space.

Because of the “growth” part, you might think of the term growth hack which only benefits startups, but the fact is that all different types of businesses of any size and scale can grow with the help of hacking techniques and you can accelerate your progress with a minimum budget.

Who is a Growth Hacker?

Anyone who develops and implements growth hacking strategies is a growth hacker.

But the point is growth hackers are different from regular marketers; the goal of the growth hacker is “Growth”.

Some ordinary marketers have a broader perspective and for example, seek topics such as brand recognition or public relations.

Growth hackers are only interested in strategies and tactics that drive business growth. Therefore if a strategy or tactic lacks such potential, the growth hacker will not be interested in it.

Growth hack funnel: what indicators do you need to consider

As we said earlier, growth hackers are looking for strategies that drive growth. Naturally, an important part of any marketing strategy is determining how to measure its success.

Many growth hackers monitor the five parameters in a specific way as their measure of success, which we refer to as the “Growth hack funnel”.

The steps of the mentioned path are:

• Acquisition: to attract new customer
• Activation: convince the customer to use the product
• Retention: keep current customers and don’t lose customers
• Revenue: increase profitability
• Referral: encourage current customers to refer others.

As you can see, the presence of all these components is essential for the success of the business.

Prerequisites for growth hacking: establish the foundations of success

Before preparing and implementing growth hacking policies, you need to lay the groundwork for your success by answering a few basic questions:

• Who is your customer and what does he/she want?

First of all, you have to pay attention to the fit of the product with the market. In other words, your product must be tailored to the needs of the customer.

To do this, you need to gain a comprehensive understanding of your customers.

For example be aware of their age, gender, education, and other demographic characteristics. Know where they are going to get the information they need. Know what are the values, goals, challenges, and problems that your product can solve.

This way you can adapt growth hacking strategies to your customer persona.

• What is the style and context of the customer travel process?

Customer travel refers to the process of becoming your customer, which usually results from the awareness stage.

This means that after being aware of a problem or need, the customer will eventually conclude that the best product or service belongs to you and become part of your growth hacking funnel.

• Does your website play a positive role in conversion?

One of the most important components in advancing growth-related marketing goals is website-centric conversion design.

This means that the user must have a smooth path in finding the information needed to take the next steps and finding evidence-based on your expertise and credibility, as well as trying to interact with you.

You can use Google Analytics, and Google Search Console to check and test the status of your website.

Growth hack strategies

Once you are sure that you have the right answers to each of the above prerequisite questions, you can move on to developing a growth hacking strategy for your business.

Growth hacking strategies usually aim to increase customers as quickly as possible or expand the user community at minimal cost, and they generally fall into one of three general categories:

• Content Marketing (using content to promote a brand)
• Product marketing (promoting product use with the product itself)
• Advertising (monetary promotion)

Using different methods of content marketing, depending on the type of tactics and actions you resort to, can be a cost-effective option to increase credibility and consequently hack business growth.

Among the effective methods of content marketing are the following:

• Launching a blog and producing valuable content that encourages the audience to share it with others
• Blogging as a guest for other sites
• Content creating for social networks
• Writing e-books and comprehensive documentary articles
• Production and participation in podcast programs
• Run and participate in webinars
• Holding competitions and awarding prizes
• Convince bloggers to content creating and review the product
• Influencer marketing (marketing through influencers)
• Use email marketing or email marketing to strengthen the relationship with users
• Improving the scope of content access through SEO

Naturally, according to the definition we have given for growth hacking, the related examples can’t be limited to the above.

Rather, the way is open for initiative and innovation, and you can always develop and implement new strategies by using your creativity.

Famous examples of growth hacking

Finally, to acquaint you with the operational potential of growth hacking, we will mention some of the most famous examples of its implementation:

– Gmail growth hacking strategies

At the beginning of the introduction of Gmail, registration in this service was possible only through invitations, and this caused fear of lagging behind Internet users and increased their thirst for a unique address in Gmail.

– Facebook growth hacking strategies

Facebook was able to increase its engagement and experience significant growth in a short time by using its email notification mechanism for events such as tagging users.

now on they create metaverse and that is another example of growth hacking

– Twitter growth hacking strategies

Twitter has automatically encouraged users to keep interacting with the platform and not give it up after a while, with the automated suggestion system for more convenient Twitter accounts to follow.

Conclusion

Using growth hacking tactics will help you get the most out of it with minimal cost.

For example, simple hacks such as adding a simple link at the end of an email or allocating extra space or features by referring users have helped to grow well-known directories such as Hotmail and Dropbox.

Finding the right growth hacking tactics is not always easy.

However, based on what you have learned by reading this article and the methods we have outlined above, you can take the first steps towards efficient and cost-effective growth and development of your business.