What is non-verbal communication? Non-verbal communication means communication without spoken language, which is also called “body language” and is very important in sales negotiations.

Today in this article we want to talk about techniques of using body language in sales.

Body language: Introduction

In sales negotiations, 55% of messages are transmitted through body language and non-verbal communication, 38% of messages are transmitted through tone of voice, and only 7% of messages are transmitted through words.

In other words, body language is the most important tool to convey the main message, especially in sales negotiations.

Body language: Walk firmly and confidently

It is necessary to pay attention to body language even when walking. You should look straight ahead, hold your head and chin up and walk upright.

Try to take deep breaths and walk so that your shoulders and spine are in a straight line.

Another thing is to walk with strength and confidence and move your feet as if you are somewhere and need to see someone.

Overall, your body language should show that you are a busy, active, confident, and influential person.

Body language: Give a firm handshake

When you meet someone, you should shake hands firmly, thoroughly, and firmly.

This initial move is partly what determines the success or failure of the negotiator.

When you shake hands with someone, the other person can make assumptions and read your personality based on the way you shake hands.

If you give a firm handshake, you will be more acceptable to the other side of the negotiation and he or she will be more attracted to buy your product or service.

Body language: Make an impact on the first encounter

When you arrive at a meeting, extend your hand for a handshake and say hello while looking directly into the other person’s eyes.

If this interaction is done properly, you can determine the outcome of the game in such a way that you have a successful sale.

Body language: Sit straight facing the other side of the negotiation

The way you sit in a sales negotiation may affect the outcome of the negotiation.

When you attend the negotiation meeting, always sit directly facing the other party. Sit straight and slightly lean your body forward.

The body language of sales negotiators can influence the negotiating parties.

If you sit straight and lean forward slightly and are aware of your surroundings, you will make the other party more interested in the negotiation process.

The other party will think in his or her subconscious mind that what you say is important and worthy of attention.

Body language: Use positive body language

Crossing one leg over the other conveys the same message as we said about sitting on the chest.

If you see that the other party has put one of his or her feet on the other, it means that she is trying not to reveal some important information to you.

Many times the other person may mimic your body language, so adjust your body language to sell your product or service.

Do not sit with your hands on your chest and spread your hands apart

Also, put both feet on the ground, i.e. don’t put your ankle or knee on the other leg.

Accordingly, if the other party to the negotiation imitates your body language, they have imitated signs of positive verbal communication.

The other thing is to lean your body slightly forward, listen carefully to what the other party is saying, nod your head now and then as a sign of approval, and most importantly, smile so that the other party is encouraged to do the same.

Relying on this strategy, you will see that the other party will soon enter the discussion, ask questions and listen to you more attentively.

Body language: Invite the other side of the negotiation to have an open spirit

If the representative present in the sales negotiation is fluent in body language and gets the clues of non-verbal communication, he or she can surely lead the other side of the negotiation more easily.

Of course, the other party may be sitting with his or her hands on chest because he or she feels cold, but this way of sitting is considered one of the non-verbal signs of disinterest in many cases.

Sitting with your hands on your chest is one of the unconscious non-verbal methods to block incoming information.

Therefore, the sales negotiator should try to put the other party in a position to be receptive to input.

To make the other party receptive, the negotiator can start the meeting with a few questions.

Again, if the other party does not open his or her hands, the negotiator should give brochures or a price list, ask for a business card, or ask to calculate the price of something.

Conclusion

And finally, eye contact is everything. So make sure you don’t make any awkward eye contact. Maintain eye contact. Looking at the triangle that connects the eyes and chin is the most professional look.

But let’s remember that incorrect training in the field of this system has caused others to make incorrect judgments about your sitting with your hands on your chest.

If someone sits down in front of you, do not interpret this movement in any special way.

But remember that it is better not to sit with your hands on your chest. Because the other party may not be familiar with body language properly and professionally like you.

We hope you enjoy this article and we would like to you share your thought with us in the comments.