Knowing the digital marketing strategy has a significant impact on online advertising.

In this article, we will describe digital marketing strategies that are very practical and explain how to create a comprehensive digital strategy.

There is nothing wrong with including digital marketing in your business marketing strategy.

In this way, you will have the ability to attract consumers and businesses that are always online.

This perspective can multiply your speed when your business is developing.

Digital marketing today is done in different ways. How are you going to create, adjust and maintain your digital marketing strategy?

What is a digital marketing strategy?

A digital marketing strategy involves actions that help you achieve your goals.

The term “strategy” sounds scary, but the impact of the right digital strategy on a business is amazing.

In simpler terms, a strategy is an action plan to achieve one or more desired goals.

For example, your main goal might be to increase your audience by 25% over last year.

Depending on the scale of your business, your marketing strategy will include several goals and different parts, but keeping a simple look at your strategy will help you achieve your goals.

What is a digital marketing campaign?

Note that you shouldn’t equate digital marketing strategy with the digital marketing campaign, but how can we distinguish the two.

Digital marketing campaigns are like the building blocks or set of actions in your strategy that move you towards your goal.

For example, you may decide to launch a campaign to share some of your important content on Twitter to reach a larger audience through this channel.

This campaign is part of your strategy to generate more audience.

Note that if a campaign lasts several years, it isn’t chosen as a strategy, but rather a tactic along with other campaigns to create your strategy.

How to create a comprehensive digital strategy?

1- Create your buyer personas

For any marketing strategy (offline or online) you need to know who you are marketing to.

The best digital marketing strategy is based on buyer personas and the first step in the strategy is to create buyer personas.

Buyer personas show your ideal customers. You can achieve it by researching, surveying, and interviewing your target audience.

But what kind of information should you collect for your buyer personas and deliver to whoever is executing your digital marketing strategy?

Quantitative information

Location

Using web analytics tools such as Google Analytics, you can find out where your website traffic is coming from.

Age

Depending on your business, the age of your audience may or may not be relevant.

Better yet, collect this data and identify trends in your customer database.

Salary

It is better to collect sensitive information such as people’s income in a face-to-face interview, some people may not be interested in sharing such information through the form.

Job title

A job title can give you a general idea of your customers and is more relevant for B2B marketing companies.

Qualitative information

Targets

Depending on the need your service or product was created to address, you may already have a good idea of how to achieve your goals.

Challenges

Reconnect with customers, vendors, and customer service representatives to find common problems with your audience.

2- Identify the goals and digital marketing tools you need

Your marketing goals should be connected to your business goals.

For example, if your business goal is to increase revenue by 20%, or your goal as a marketer may be to increase leads or audience by 50% through your website, this will bring your company closer to success.

Whatever your goal is, you need to know how to measure it, more important than actually being able to measure it.

3- Evaluate your digital marketing channels

When considering your digital marketing channels and assets in your strategy, it’s best to consider the bigger picture first, as this will prevent you from feeling overwhelmed.

You can segment your digital tools and assets using the frameworks of “Media you own”, “Media you’ve acquired” and “Media you’ve paid for”.

Your media includes all media belonging to your brand or company, including your website, social media profiles, blog content, or images.

Your media is the one your business has complete control over.

4- Review and schedule media that you own

At the heart of digital marketing are the media you own and almost always shape the content.

Any message your brand puts out publicly can be classified as content.

Such as a page from your site, product descriptions, blog posts, e-books, infographics, or social media posts.

To build your digital marketing strategy, decide what content will help you achieve your goals.

If your goal is to have a 50% increase in the number of people who refer to you through the website, you will unlikely want to include an About Us page in your strategy.

Check your existing content

List your existing content and rate each one based on which one works best to achieve your goals.

For example, if your goal is to generate leads, give the highest rank to the content that has brought the most leads to your site.

5- Investigating and planning paid media

This process involves many similar processes: for this, you need to evaluate your paid media on each platform separately.

You need to know what might help you achieve your current goals.

If you’re spending a lot of money on AdWords and aren’t seeing the results you’d hoped for, it may be time to modify your approach or abandon it altogether and focus on another platform that seems to deliver better results and leave it.

At the end of the process, you should have a clear idea of which paid media you want to use or eliminate from your strategy.

6- Aggregate all items

You do your planning and research and finally, get a comprehensive view of the elements of your digital marketing strategy. All you should end up with are:

• A clear profile of audience personas
• One or more specific marketing objectives
• A list of available acquired and paid media
• Investigating existing, acquired, and paid media
• Creating a content production plan for the present and the future

Now, it’s time to put it all together to create a unified strategy document and use growth hacking techniques.

Let’s go back to the definition of digital marketing strategy

the set of actions that will help you achieve your goals using online marketing.

We hope you enjoy this article and we would like to you share your thought with us in the comments.